Big Idea Daily | The ONE Thing
![]() |
The Surprisingly Simple Truth Behind Extraordinary Resultsby Gary Keller & Jay Papasan |
“When everything feels urgent and important, everything seems equal. We become active and busy, but this doesn’t actually move us any closer to success. Activity is often unrelated to productivity, and busyness rarely takes care of business."GARY KELLER |
BIG IDEA #1
The Domino Effect
FROM THE BOOK“When one thing, the right thing, is set in motion, it can topple many things.
And that’s not all.
In 1983, Lorne Whitehead wrote in the American Journal of Physics that he’d discovered that domino falls could not only topple many things, they could topple bigger things. He described how a single domino is capable of bringing down another domino that is actually 50 percent larger.”
|
Brian's Notes
Dominoes.
This is a REALLY Big Idea.
Quick overview: A domino can knock over another domino that’s 50% bigger than it. Gary talks about the fact that the resulting GEOMETRIC growth is rather explosive.
If you start with a 2 inch domino, the 10th domino would be about as tall as NFL quarterback Peyton Manning.
The 18th domino? Imagine the Leaning Tower of Pisa.
The 23rd domino? Now you’re looking at the Eifel Tower.
The 31st domino is taller than Mount Everest while the 57th would get you nearly all the way to the MOON! Now that’s some explosive growth! :)
All from a tiny little domino doing it’s job knocking over another domino that’s simply 50% bigger than it.
The point?
We want to line up our string of ONE Thing dominoes and focus ALL our energy on knocking over the. very.next.one—knowing that if we do that we’ll be generating a ton of momentum that will help us knock over progressively larger ones!
As Gary advises: “The key is over time. Success is built sequentially. It’s one thing at a time.”
P.S. Check out this awesome YouTube clip of a Physics professor doing his own demonstration of the domino effect. He starts with a tiny, tweezer-size domino and his 13th is three feet tall. 2 BILLION times more force is generated between the 12th and 13th than the 1st and 2nd dominoes. That’s how we want to roll. Start small. Focus. And create extraordinary power!
Big Ideas
01: THE DOMINO EFFECT
02: SUCCESS LISTS
03: EXTREME PARETO
04: HABIT FORMATION
05: THE FOCUSING QUESTION
“Be like a postage stamp—stick to one thing until you get there."JOSH BILLINGS |
Get all 700+ notesĀ and 101 masterclasses.
Master the Big Ideas from the best books in under 20 minutes a day for one lifetime payment of $99.

