Opportunity Cost

Opportunity Cost. It’s one of my favorite economic principles. Quite simply: There’s an “opportunity” cost to everything we do.  When you make a decision to do something, you lost the opportunity to do something else. Don’t forget that. Every time you say “Yes” to something you have zero desire to do, you lost the opportunity to do something more consistent with your highest self. Spend a lifetime doing this and you’ve lost quite an opportunity. Pay attention. Choose wisely. (And don’t pretend you don’t know what you really want to do in any given situation. You almost always do. :)

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